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Putting Video on the Web

There are so many different video formats out there today, but do you know which format to use when it comes to sharing your video on the web? The answer all comes down to how you want your viewers to access the video file, and the video quality you want your movie to play in. There are two different methods: One is "Download and Play" format and the other is "Streamable Video" format.

Download and Play:
This is the traditional method for web video in the formats of MPEG-1, MPEG-2, and AVI. When viewers would like to see these video files, they have to first download the entire video, then play it with their video player application. The video quality of the compressed file in these formats are pre-determined and not affected by the Internet connection speed. However, it may take a long time to download the file itself, depending on the video file size.

Streamable Video:
Video streaming allows you to first download portions of the video, then play the file while it continues to download or "stream" to your machine. The great thing about this method is that you no longer have to wait for the whole video to download before you can start viewing. However, the video quality depends on your Internet connection. (Because the streaming software often adjusts the data rate based on the speed of the Internet connection, sometimes the program will drop some video frames in order to keep playing the video.)

The three major streaming video formats are QuickTime (MOV), RealVideo (RM), and Windows Media (WMV), which can be played on QuickTime Player, Real Player, and Windows Media Player software respectively. These three player technologies work on any PC with the proper plug-in and server. In the following article we will look at these Streamable Video formats, and show you an example of each.

Note: For QuickTime (MOV) and RealVideo (RM) files, you need to have the player application on your machine to play these file formats. As for Windows Media files, you don't need to install an additional player application if you are using a Windows Operating System.



QuickTime

QuickTime formats have been around for a long time now. In the past it was often used for making things like Multimedia discs, and interactive videos. The quality of QuickTime is excellent, however, the file size is extremely large; almost the same size as an uncompressed AVI file format. QuickTime delivers outstanding techniques for making video for the web. If you often visit Movie websites, you can find that many movie preview clips are made in QuickTime format.

Example using PowerDirector Pro:

To output your video in QuickTime format, all you have to do is select the video quality and the type of compression you would like to have.

On the right, we have a sample clip created in QuickTime. To view, simply click on image on the right. You can see that the quality of the video file is in no doubt better comparing to others, however, the size of the file is much larger than the other streamable file formats.

Note: To view video in QuickTime format, you need to have QuickTime player installed on your machine. Get QuickTime Player

 

Duration: 15 sec
File Size: 4.7MB

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RealVideo

RealVideo was used early on for Internet Radio, and it did not cross over into the video compression technology until 1998, when it successfully launched its web streaming technology. It soon became one of the most commonly used video streaming formats on the market. However, due to limitation from Microsoft ASF, it's current share in the market has gradually decreased. Yet, you can still find a lot of TV stations and broadcast channels still producing programs in RealVideo format.

In general, files compressed in RealVideo format tend to be very small in file size, which is ideal for putting them on the web to download. However, the compression ratio will create a very obvious blurry effect (especially for video under 128kb data capture rate).

Example using PowerDirector Pro:

To output your video file to RealVideo format, you have to select the video quality, its frame size, compression rate, because all these factors can affect the file size of your video clip.

On the right, it's a sample clip created in RealVideo format. To view, simply click on image on the right.

Note: To view video in Real Video format, you need to have Real Player application installed on your machine. Get RealVideo Player

 

Duration: 15 sec
File Size: 3.1MB

 

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Windows Media

Windows Media is arguably the most popular streamable video format today. It was brought out by Microsoft, and you do not require an additional video playing application to view the file (if you are using a Windows Operating System). The compression rate and video quality of this format is good. Not only does it offer quality streamable video over the web, the file size created in Windows Media format is also relatively small comparing to other formats.

Example using PowerDirector Pro:

To output your video file to Windows Media format, once you specify the video profile and whether the file is for Modem connections or High Speed ISDN, the program will configure the video profile accordingly .

On the right, it's a sample clip created in Windows Media format. To view, simply click on the image to the right.

 

Duration: 30 sec
File Size: 577 KB

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